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因市场表现低迷 尼康镜头可能将大批打折出售

发布: 2013-2-17 13:50 |  作者: 新摄影网  | 来源: 新摄影网



      看起来尼康公司似乎要有一番打折促销的大行动了,首先就是从旗下的镜头产品开始。据悉在周六的晚上,多款尼康相机镜头会以较大的折扣进行打折出售,其中也包括了相当一部分高端镜头。而与之前的促销不同之处在于,尼康这次并没有为购买打折镜头设置门槛,消费者无需先购买相机机身就能以打折的价钱购买到中意的镜头。

      看起来这次的大规模打折行动是因为尼康公司最近糟糕的财务报告。上一季度对于尼康来说并不算好过,股票价格更是累计下跌了19%,所以尼康可能会采用打折促销的方式来清理目前相当大的镜头库存。不过目前尼康公司官方并没有给出明确的说法。

      目前尼康公司与佳能公司几乎统治着全球高端单反相机的市场份额。但是在入门级低端数码相机领域,二者同样面临着拍照智能手机的挑战,因为大部分消费者都已经习惯掏出随身携带的手机随时随地使用,而不会再去购买一台入门级的卡片数码相机。但是如果你拥有一台单反相机,又是一名摄影爱好者,那么在不妨多多关注一下尼康公司的官方网站,在打折活动到来之后买到你心仪已久的镜头。

(编注:本文编译自国外媒体,仅出于传播消息目的,不代表对中国市场的任何判断。)
TAG: 尼康
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