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佳能计划扩大中国市场业务 目标销售额百亿美元

发布: 2012-12-13 14:17 |  作者: 网易科技频道  | 来源: 网易科技频道


      据美国媒体报道,随着智能手机的日益流行和消费者品味的变化,佳能正加紧中国业务活动以占据基本还未开发但利润丰厚的高端相机市场。佳能瞄准在未来5年里将中国销售额从目前的30亿美元提高到100亿美元。到本月底,该公司将把中国分公司数量从去年的21个增加到32个。

      佳能扩大中国业务正值经济增长放缓和中日政治关系紧张之时。随着智能手机和社交媒体使分享照片变得容易,传统卡片式相机正在失去吸引力。佳能中国区董事总经理小泽秀树表示,“中国市场是佳能最重要的市场”,因为大城市之外蕴藏着巨大的还未开发的市场。

      他称,尽管在中国面临挑战,但佳能在中国依然有增长空间,因为其当前的中国业务只覆盖该国巨大市场的一小部分,并且佳能在扩大销售渠道。虽然中国人口在100万以上的城市有超过300个,但佳能的业务只覆盖16个最大城市。小泽秀树称:“我们还有很多市场没有开发。”

      在消费电子产品行业处于困境时,日本相机行业却显示出罕见的抵御能力。部分得益于日本在镜头、传感器和图像处理器方面的技术优势,佳能和尼康都保持了对海外竞争对手的领先。分析师认为,生产单反相机和可换镜头都涉及难以抄袭的高端技术,使得进入该行业的门槛很高。

      佳能扩大中国业务之际,正值世界各地越来越多的人都使用智能手机拍摄照片并在Facebook和其他社交媒体网站分享,而各种移动应用程序又使这一过程变得更容易。这种趋势使得卡片式相机失去了吸引力。瑞穗证券的分析师Nobuo Kurahashi表示:“佳能相机业务的威胁很多不是来自直接的竞争对手,更多的是来自人们拍摄和分享照片方式的改变。”

      里昂证券上月发表报告称,今年中国智能手机普及率将从去年的14%提高到38%。在中国和其他地区,佳能正通过添加低光度拍照功能使其卡片式相机有差异化优势。小泽秀树称:“如果低端卡片式相机没有什么特别突出的功能,最终将被市场淘汰。”

      分析师预计,该公司的重点将转向带可换镜头的高端相机。小泽秀树表示,由于中国富裕的有品牌意识的消费者认为高端相机如同Gucci手提包一样是奢侈品,中国对高端相机的需求尤其强劲。摩根大通资深分析师Hisashi Moriyama预计,未来5年全球卡片式相机市场将下降2.7%,而可换镜头相机市场将增长14.3%。

      今年中国反日游行和抵制日货行动使佳能遭遇挫折,在9月和10月对其销售影响最大,这可反映在中国业务的年度业绩中。小泽秀树称:“但现在我们没有看到这些问题对我们的业务有任何重大影响。”佳能和其他公司也感受到了经济低迷的影响。第三季度中国GDP增长率从第二季度的7.6%下降到7.4%。

      佳能今年在北京、上海和广州等城市设立临时展台,让路人免费试用各种单反相机和镜头拍照。20多岁的何燕萍表示,她喜欢用手机拍照。但在深圳一家礼品店工作的她也承认:“要拍摄高质量照片依然需要相机。如果我要去旅行,我就需要一架相机。”
TAG: 佳能
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shanghaikp (2018-7-08 11:38:49)
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YILI一力 (2012-12-16 17:34:10)
等待是拍摄传世摄影作品的必备条件。然而,等待会让摄影师手持相机拍照时感到最疲累的事情。
#摄影器材#解决摄影师手持相机拍摄照片时容易出现抖动的最佳方案,就是克服抖动产生的主要原因,将抖动还没有传递到机身镜头之前就予以解决。于是同时还避免了摄影师携带三脚架的沉重和使用三脚架安装不便所带来的困惑,更为重要的是,摄影师佩戴YILI一力摄影减震防抖背带,可以随心所欲地倾斜相机,实现将背景倾斜服务于主题的具有视觉冲击力的构图需要,实现影像价值。
世界首创,YILI一力摄影减震防抖背带,其创意已充分诠释了这一自然法则,实现人机合一,是纪实摄影必备的利器,物超所值,体现了世界首创中国专利产品的魅力所在。
http://blog.163.com/xuxinzhou@126/
在中国摄影师乃至于世界摄影师的装备中是否有中国专利产品呢?YILI一力摄影减震防抖背带的创新理念,将改变这一现状,时将惠及职业摄影人,比如:摄影记者等。
 

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