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戈尔携手六大品牌发布三层戈尔特斯®面料

发布: 2012-9-17 15:10 |  作者: 中国摄影  | 来源: 中国摄影


    2012年9月13日,“持久保护 领先三层”三层戈尔特斯®面料发布会在北京三里屯SOHO下沉广场举办。发布会上,戈尔公司携手奥索卡®(Ozark) 品牌、BLACK YAK®布来亚克品牌、NORTHLAND(诺诗兰)品牌、Lafuma®品牌、TOREAD®(探路者)品牌和SALEWA(沙乐华)品牌六大品牌,正式发布三层戈尔特斯®面料。 除戈尔公司、六大户外品牌商外,中国纺织品商业协会秘书长雷利民、民政部紧急救援促进中心山岳救援委员会秘书长刘苹、戈尔户外英雄团队雷殿生、红杏、赵嘉、曲志兴等近200位户外人士应邀出席了当天的活动。
        
               众多嘉宾见证三层戈尔特斯®面料发布

    三层戈尔特斯®面料是在戈尔特斯®面料持久防水、强劲防风、高度透气的功能基础上所延伸创新的产品。它的耐磨表层面料和特殊内衬材料如同两片“面包”包裹着核心技术产品戈尔特斯®薄膜,这种“三明治”概念能够够给使用者带来全天候舒适、全方位的专业保护。戈尔北京分公司总经理、戈尔纺织品部中国区市场总监张静葳表示:“目前中国户外事业的发展非常迅速,专业性和规范性正与国际逐渐接轨。戈尔公司选择在2012年面对中国市场推出三层戈尔特斯®面料产品,旨在为使用者打造专业户外体验,进一步为中国户外市场贡献出自己的经验和能力。”
  
戈尔北京分公司总经理、戈尔纺织品部市场总监张静葳女士

    发布会上,三层戈尔特斯®面料冲锋衣的产品信息视频首次面向公众呈现。中纺协秘书长雷利民在致辞提到:“戈尔公司一直从户外使用者的需求出发,为使用者提供更为舒适的穿着体验,这体现了戈尔特斯®品牌的专业性及以人为本的理念”。自2012年年初,戈尔公司发布“三层戈尔特斯®面料”概念以来,一直得到了中国纺织品协会的认可和大力支持。
 
    中纺协秘书长雷利民致辞

 
                驴友们向大家分享体验三层面料产品的感受

    今年2月戈尔特斯®品牌通过网络启动的不到五周的面料产品测试体验招募过程中,来自于全国各地的三十名户外意见领袖参与其中,通过不同环境、路线的行走,得出了第一手的测评数据。发布会现场,来自全国各地的六位驴友分享了他们的切身体验和感受。      
   
现场测试三层戈尔特斯®面料
 
      雷殿生讲述戈尔情缘

 
                雷殿生十年户外征程分享

    “中国徒步第一人”、戈尔特斯®品牌户外英雄雷殿生,于今年5月穿着三层戈尔特斯®面料装备,走进国内最为复杂多变的穿越路线之一——阿尔金山无人区。活动现场,雷殿生分享了在阿尔金山途径戈壁、荒山、高原草场、沼泽地和雪山,遭遇风霜、雨雪、冰雹、沙尘暴,直至踏上世界最高海拔的库木库里沙漠的经历,并且对三层戈尔特斯®面料产品体现出来的卓越性能进行了分享。
    发布会的高潮在一段台湾风情的舞蹈之后到来,戈尔公司携手六大品牌共同宣布戈尔特斯® 面料服装类产品体验征集活动正式启动。 2012年9月15日至10月31日期间,奥索卡®(Ozark) 品牌、BLACK YAK®布来亚克品牌、NORTHLAND(诺诗兰)品牌、Lafuma®品牌、TOREAD®(探路者)品牌和SALEWA(沙乐华)品牌与戈尔公司共同推动全国消费者台湾徒步体验征集活动。所有拥有戈尔特斯®面料服装产品的消费者都可以在以上六大品牌的指定店面申请,与雷殿生共赴台湾,一同体验宝岛户外徒步之旅。戈尔公司与六大品牌将依据消费者过往的户外活动履历,特别是高山徒步经验和能力等最终选择消费者参与。

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